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Designing Brand Identity: An Essential Guide for the Whole Branding Team

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Amazon.com Review

Product Description Who are you? Who needs to know? Why should they care? How will they find out? In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding. Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity is an essential reference for the entire process. Enriched by new case studies showcasing successful world-class brands from Herman Miller and General Electric to the Obama '08 election campaign, this Third Edition offers new insights into emerging trends such as sustainability and social networks. Alina Wheeler applies her strategic imagination and process management skills to revitalize brands for Fortune 100 companies, entrepreneurial ventures, and nonprofits. Twelve Traits of the Best Brand Identity Firms The choice for any client can be daunting. More than ever, there is a panoply of highly capable firms that specialize in brand identity. Which ones should companies trust to revitalize their brand? Whether the firms are global brand consultancies, multidisciplinary design offices, design boutiques, or specialists in areas such as packaging or interactivity, these core competencies hold true. 1. Strategic imagination. An ability to understand and align business goals with creative strategy and expression is critical. 2. Process focus. A disciplined process is used to foster collaboration, build trust, and ensure responsible decision-making and results. 3. Design excellence. Reducing a complex, meaningful idea to its visual essence requires skill, patience, and unending discipline, whether the endpoint is a symbol, a look and feel, or an integrated brand identity system. 4. Irrefutable logic. Creating a new system or brand architecture requires an ability to communicate a compelling case for change to any decision-maker, from the CEO to the director of marketing to a division head. 5. Alchemy. An ability to synthesize vast amounts of information and reduce it to a big idea. Also, an ability to cut through the clutter and see the “gold” in a marketing audit. 6. Empathy and insight. An ability to be collaborative and understand the perspectives of all stakeholders, to suspend judgment and transcend politics. 7. Flexibility and humor. An ability to keep an eye on the big picture despite constraints and challenges. A sense of humor always helps. 8. Mindfulness and curiosity. An awareness of what is going on in the wider world and insight into best practices and the branding landscape. 9. Tenacity. Boundless energy and the perseverance of a marathon runner are required to develop and refine key messages, new names, taglines, and branding guidelines. 10. Organization. Phase by phase, email by email, presentation by presentation, file by file, tracking and documentation are key. 11. Focus. First and foremost, the process must stay focused on the customer and their experience. 12. Passion. Passion fuels excellence and inspires brand engagement.

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Review

"Returning with a third edition is the branding bible that is widely regarded as the absolute best, most comprehensive, most successful, and most effective book to use as a reference when creating a brand and brand identity, Designing Brand Identity. Very thorough and to the point, Wheeler's guide takes one through the process of developing, implementing, disseminating, and maintaining a brand identity for a company, organization, or group and give them an edge in the marketplace." (San Francisco Book Review, January 25, 2010) "We will be reading the book together as a company, and you should stoop and buy one now." (matchstic.com, August 25, 2009)

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Product details

Hardcover: 320 pages

Publisher: Wiley; 3 edition (August 31, 2009)

Language: English

ISBN-10: 9780470401422

ISBN-13: 978-0470401422

ASIN: 0470401427

Product Dimensions:

8.8 x 0.9 x 10.9 inches

Shipping Weight: 2.8 pounds (View shipping rates and policies)

Average Customer Review:

4.5 out of 5 stars

230 customer reviews

Amazon Best Sellers Rank:

#382,259 in Books (See Top 100 in Books)

This is a book of whats but not hows or more importantly, whys. It's a glorified glossary design book with quotes.I always try to learn others' processes to better my understanding of approaches, thinking, etc., and I had apprehensions about this book despite the positive reviews.This is probably the first book ever purchased I wanted to return within 5 minutes of reading. It's also the first book I've had to leave a negative/any review.There's no substance to the chapters, just lists of key terms relevant to the cycle of the brand strategy process. The main content of the book is material pulled from outside sources rather the author, and quotes to supplement the dictionary-esque copy in the book.For example, in "Process: conducting research" - "Clarify vision, strategies, goals, and values" — how? What's the actual process to clarify strategy?For those looking to add a resource about brand strategy, especially those new to the subject, you'll be better off using Google than this book.

Bought it for a class and actually had to read it. Doesn't go into as much detail as I think it should. Just skims the surface and points out major issues and things you should be doing to brand a business or person. Has several pages with lists of ideas (for example; touchpoints) Good for a beginner/class but for someone really wanting to get into the deep end of branding I would look for something else. Layout is simple and easy to understand.

This book is incredibly comprehensive and visually engaging. I think it's a "must" for both students and professionals. An incredible tool for the aspiring brand professional, small business or really any person or entity working to create a plan around branding and logo identity.

I’m a design student so I do value a beautifully designed book, which this is. However, I found it lacking in detailed information and felt like I wasn’t learning much from it so I returned it after a few days.

This book is amazing, though it's very more geard to a rebranding of large corporations not how to open a small mom and pop store are product.Think it's a bit out dated. Can't wait for the next edition.

Easily one of the most holistic coverages on the concept of "Branding". This is a MUST for students and professionals at any state in the career. This is a fantastic reference, and should be mandatory reading for anyone working in a Branding/Marketing/Advertising capacity.

Bought this book to help with a rebrand project. Strongly suggest this purchase as it is a great reference book that can be applied in many situations.

It speaks from every stakeholder perspective. Very well done.

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Download Creating Beauty: Jewelry and Enamels of the American Arts & Crafts Movement

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Creating Beauty: Jewelry and Enamels of the American Arts & Crafts Movement

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About the Author

Rosalie Berberian, recognized as an authority on the silver, jewelry, and art enamels of the American Arts & Crafts Movement, was presented the Lifetime Achievement Award by the National Conference of Arts & Crafts in 2008 for her pioneering work.

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Product details

Hardcover: 272 pages

Publisher: Schiffer; 1 edition (February 28, 2019)

Language: English

ISBN-10: 0764357468

ISBN-13: 978-0764357466

Product Dimensions:

9.3 x 1.3 x 12.1 inches

Shipping Weight: 4.3 pounds (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

1 customer review

Amazon Best Sellers Rank:

#470,033 in Books (See Top 100 in Books)

Magnificent! I’m a jeweler and just received this beautiful book last night. It was recommended to me, and I’m so grateful to the man who recommended it. You won’t be disappointed.

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Free PDF , by Kate Kinsey

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, by Kate Kinsey

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Product details

File Size: 1105 KB

Print Length: 192 pages

Simultaneous Device Usage: Unlimited

Publisher: Nevermore Press (September 4, 2014)

Publication Date: September 4, 2014

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B00NC05X2K

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Amazon Best Sellers Rank:

#31,095 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Reviewed by Jaycee for BOOKS 'N COZY SPOTS BOOK REVIEWS, www.Talon-ps.com~ 3.5 Stars ~I have been on the look out for some time now, for a non-fiction, “here’s what you might want to look for” BDSM primer (for lack of a better word), authored by a submissive. There is a plethora of books out there written by Dominants, most dealing with recognizing Dominance and how to be a Dominant. There are even books about a Dominant’s perspective on submission and submissives, but ever the recalcitrant reader with zero inclination to Dominant outlook or tendencies, that was never satisfactory for me. Even asking from within the lifestyle, most recommended reference material was from a Dominant’s perspective, or at the very least a co-perspective.I didn't want to know what a Dominant thought a submissive should think, dammit, I wanted to know what a submissive thought, felt and discovered. I wanted a relatable frame of reference for what was “okay” for a submissive to think and feel and want and do. Even though, intellectually I already knew the answers, I wanted to hear it from the horse’s mouth so to speak; to feel it from the submissive’s heart.I got that here. There were no great revelations, and as I said, I don’t think I really expected any. But that in itself is a confirmation and a comfort. Ms. Kinsey is a strong, aware and no-nonsense woman who happens to be firmly comfortable with both her journey and her destination. Her sometimes humorous accounts and her words-of-wisdom-to-live-and-submit-by were reinforcement. Yet at the same time she exhibits a sage and understanding look at the interactions of, and with the world around the world in which she lives. So this book itself, while not revelatory, gave me the inputs I was looking for from an insider who remembers what it was like to be an outsider. The truth is, many are and will always be outsiders, but the need for even those people to understand if not embrace the lifestyle is, in a way, almost as important today as for those who do seek to enter in.As an observation, it has been surprisingly difficult to ask and get answers, particularly when you aren’t even really sure what the questions are. Statements such as those in the Amazon blurb above (“This is not fiction, but reality. Kate Kinsey has the experience to tell it like it is, not the way some vanilla writer imagines it to be” or “enjoying an intimacy and satisfaction in their relationships that vanilla folk only dream of”) are actually barriers to understanding, or more importantly to seeking understanding, at a time when understanding is critical to both those questioning their own orientation and to positively influencing the tide of public opinion for those who are not. As a reader and reviewer of the aforementioned (I’d say ‘aforemaligned’ but its not a word) romantic fiction, I’d like to come to well-informed conclusions as to the merits of the work I review. Nothing is less productive or in fact, more offensive, than uninformed opinion. To imply in commentary that “vanilla folk” are somehow less fulfilled, is to simply apply reverse barriers, and is ineffective in the quest for progress.Fortunatley, Ms. Kinsey herself has filled my personal bill and has relatably illustrated how fundamental both her journey as a submissive has been for her, has provided a sage and sane guide to others so inclined, and has imparted what I hope is seen as one of many wonderful tools of enlightenment for those outside who simply need/want to understand, if not adopt.

I got into this world by accident. I met a guy and he proposed the Master / Slave dynamic. It was so new to me but I was willing to try. As it turns out, being a 24/7 slave is not my cup of tea but I learned that I do desire submission. I happened to meet a couple who is very active in the community, who I feel incredibly safe with. They have educated me on a lot of things thus far. This book was spot on, or my friends were spot on. Either way the content and points was verbatim. It builds my trust even more in my friends and myself. I agree with some of the reviews, that a few points are obvious but many are just aspects I never thought of. I really appreciate this book. Thank you Kate Kinsey.

Great book for those who are interested in learning about BDSM or just starting out. Defines terms, discusses safety precautions, gives what one can expect when joining in a community, and provides solid links to other information and websites. Author is a long-term community participant in a submissive role who has been with the same dominant for more than a decade. Well-written, humorous and honest. Discusses those who join in occasionally or on a regular basis and those who live the lifestyle 24/7. I would recommend that anyone considering exploring this lifestyle read this easy and quick to read book as a starting point.

First let me say that if you are thinking about getting into and exploring BDSM as a Submissive please read this book. Even though I have only just barely taken a tentative and shaky first step this book opened my eyes to a wider view of the lifestyle and thankfully has *reigned* me in before I headed blindly into a new and exciting world. If you are thinking about exploring this lifestyle please remember one thing: Don't leave your brain at the door! There are not enough words in the English language to express my thanks to the author. And one more thing, even though this book is written from the perspective of a female submissive all the advice and information still applies to male submissive.

This book is a MUST read for anyone who is thinking about exploring submission in a D/s relationship or for someone curious about all the 'hoopla' about BDSM. Kate lays it out simply and with humor. She KNOWS of what she speaks or in this case writes. I highly suggest this for anyone thinking about what it means to be a submissive, how to navigate the crap found floating all over the internet that is supposed to be 'twue' and clears up misconceptions about what is real and what is fantasy. Share this link with your friends! Don't believe all the nonsense the 50 Shades books ( and the upcoming movie) spew.Kate has dedicated this book to an unfortunate young woman who was murdered by slime balls proclaiming to be BDSM practitioners. They most certainly were not and she apparently didn't have the self knowledge or where with all to extract herself from a situation that went from bad to ultimately resulting in her death. She is not the first and sadly will not be the last. Please read this and be aware. Tell your friends to read this , add this to your personal library, talk about it at meetings. Knowledge is power. Protect your self, be smart, be safe, and have fun.

It's like a map that tells you about the landscape but not a particular road to take. Just some reminders on having a safe trip.This is a simple yet comprehensive introduction to BDSM from a submissive perspective, with an honest and caring tone. It feels like advices from an experienced sis who encourages you to explore, but always be safe and not to rush. Really authentic writing. Not very technical but extremely practical - not in the sense that it goes deep on any play or types of DOM. But in covering terms and "states" awaits for you down the road, a to z. Definitely would recommend to friends, kink or vanilla.

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Download PDF The Ground Beneath the Cross: The Theology of Ignacio Ellacuría (Moral Traditions), by Kevin F. Burke

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The Ground Beneath the Cross: The Theology of Ignacio Ellacuría (Moral Traditions), by Kevin F. Burke

Download PDF The Ground Beneath the Cross: The Theology of Ignacio Ellacuría (Moral Traditions), by Kevin F. Burke

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Review

"A thoroughly researched, carefully presented and truly 'living' discussion of [Ellacuría's] work. Burke advances Ellacuría's theology, even as he is presenting it. Himself clearly moved by 'compassionate reason,' Burke offers us hope that this crucially important lineage of liberative reflection and praxis will continue."―Modern Theology"A fine comprehensive introduction to the theology of Ignacio Ellacuría...richly rewarding."―Theological Studies"The Ground Beneath the Cross is a densely, if carefully, argued and learned book. It should stand the test of time as the standard exposition, in English, of the theology of Ignacio Ellacuría."―Journal of Hispanic-Latino Theology

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"Ellacuría was a pioneer liberation theologian until he was murdered in El Salvador for his convictions in 1989 [along with five other Jesuit priests and two women]. Now Kevin Burke presents us with the first comprehensive introduction to his thought. This is an important service since . . . Ellacuría has remained largely unknown in English. As Burke's fine book shows us, Ellacuría demonstrates the continuing promise of liberation theology, and the price of living out its consequences."―Dean Brackley, SJ, author of Divine Revolution: Salvation and Liberation in Catholic Thought"Ignacio Ellacuría was a major thinker whom we all should read. Thanks to this fine book by Kevin Burke, the way into Ellacuría's compelling thought and life is made a clear and systematic one."―David Tracy, Distinguished Service Professor, University of Chicago Divinity School, author of The Analogical Imagination"An outstanding contribution . . . rightfully places Ellacuría as one of the major Christian theologians of the twentieth century."―Maria Pilar Aquino, associate professor of theology and religious studies, University of San Diego

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Product details

Series: Moral Traditions

Paperback: 264 pages

Publisher: Georgetown University Press (March 29, 2004)

Language: English

ISBN-10: 1589010213

ISBN-13: 978-1589010215

Product Dimensions:

6 x 0.8 x 9 inches

Shipping Weight: 14.4 ounces (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

1 customer review

Amazon Best Sellers Rank:

#995,231 in Books (See Top 100 in Books)

This is the book for anybody inspired by the Salvadorean martyrs and looking to understand the unique way in which the Spirit used Ellacuria and all of his gifts for the good of all humanity!

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The Ground Beneath the Cross: The Theology of Ignacio Ellacuría (Moral Traditions), by Kevin F. Burke PDF

The Ground Beneath the Cross: The Theology of Ignacio Ellacuría (Moral Traditions), by Kevin F. Burke PDF

The Ground Beneath the Cross: The Theology of Ignacio Ellacuría (Moral Traditions), by Kevin F. Burke PDF

Free PDF The American Heritage Dictionary of Idioms, Second Edition

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The American Heritage Dictionary of Idioms, Second Edition

Free PDF The American Heritage Dictionary of Idioms, Second Edition

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About the Author

CHRISTINE AMMER has authored over three dozen reference books, on subjects ranging from classical music to women's health. Her works include Facts on File Dictionary of Clichés,Seeing Red or Tickled Pink,Southpaws and Sunday Punches,Cool Cats and Top Dogs, and Fruitcakes and Couch Potatoes. She lives in Lexington, Massachusetts.

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Product details

Paperback: 512 pages

Publisher: Houghton Mifflin Harcourt; 2nd Revised ed. edition (February 26, 2013)

Language: English

ISBN-10: 0547676581

ISBN-13: 978-0547676586

Product Dimensions:

6 x 1.1 x 9 inches

Shipping Weight: 1.4 pounds (View shipping rates and policies)

Average Customer Review:

4.3 out of 5 stars

76 customer reviews

Amazon Best Sellers Rank:

#38,142 in Books (See Top 100 in Books)

Not as inclusive as I'd like. My brain thinks of many idioms that are not in this book. Also, I was looking up an archaic one this morning that was in the book, but the writer stopped at Shakespeare and completely missed the archaic significance of the idiom.

The Kindle version is completely useless. It cannot be set as a Kindle dictionary, so it is impossible to search it from within another book. Opening the "dictionary" as a book in its own right on the Kindle also does not seem to allow for internal searching. Therefore, to find anything in it, you would have to manually navigate to the entry, and, if you have an actual Kindle device, you would know how incredibly difficult, time-consuming, and frustrating that would be. I feel cheated.f

This book was exactly what I was looking for. I write historical fiction and when characters use idioms in their dialog, I want to make sure the idioms are appropriate to the time period. Lots of books tell you what the idiom means, but this one adds the approximate time the figure of speech came in to general usage. Also, the book is well designed, easy to use, and sturdy, too.

I have a friend that I can talk to for hours about idioms, so I got this as part of his birthday present. I was expecting sort of a fun fact book (yes I know it’s labeled as a dictionary) and it really does present like a textbook. It’s fun to look things up but you can’t just read it like a trivia book.

American Heritage put their resources behind this, lifting it above "just another idioms book"- good historical/etymological exposition- a real treat for word-lovers and those interested in insights into American character.

Of the three or four idioms dictionaries I own, I find this one by far the most reliable. The cross-referencing allows me to find an idiom more easily. If I look up "in fashion," I'm also told to check "in style" and to "see under GO OUT OF FASHION," which indicates the main listing. Each idiom is followed by one or more sentences which use the idiom appropriately. And a date of first usage is usually given. Here's an example:warm as toast Comfortably warm, as in "It was freezing outside, but we were warm as toast in front of the fire." Despite the British custom of serving toasted bread in a rack that rapidly cools it, this idiom originated in England, at first as "hot as toast" (c. 1430) and by the mid-1800s in its present form.

Surprising how much we use this when discussing old phrases for things. We may be old, but we can't usually remember what common sayings came from --- it's fun to find out.

Just what I needed for our Toastmasters meetings if we need last minute table topics.

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The American Heritage Dictionary of Idioms, Second Edition PDF

The American Heritage Dictionary of Idioms, Second Edition PDF

The American Heritage Dictionary of Idioms, Second Edition PDF

The American Heritage Dictionary of Idioms, Second Edition PDF

Ebook Natural Posture for Pain-Free Living: The Practice of Mindful Alignment, by Kathleen Porter

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Natural Posture for Pain-Free Living: The Practice of Mindful Alignment, by Kathleen Porter

Ebook Natural Posture for Pain-Free Living: The Practice of Mindful Alignment, by Kathleen Porter

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Review

“Kathleen Porter’s eloquent photojournalism adds powerful, persuasive impact to her message about the relationship between dynamic structural alignment and health of body and mind. The chapters about children, pregnancy, and fitness should be required reading for all parents and physicians.” (Mary Bond, author of The New Rules of Posture and movement faculty chair at the Rolf Institute)“As a family physician treating my share of patients with back pain, neck pain, osteoporosis, and dysfunctional labor, I find this book instructive. Kathleen Porter’s observation of peoples around the world who retain their natural alignment, movement, and relaxation is a clear window into the healing of the chronic pain syndromes of our culture. More than that, her work has been personally transformative.” (Leah Morton, M.D., family practitioner)“In Natural Posture for Pain-Free Living, Kathleen Porter powerfully portrays the extensive damage we do to our bodies when we lose connection to natural principles of body alignment. Rather than looking to surgery, medication, and infinite exercise technologies to find freedom from discomfort and pain, we need only learn to stand, sit, walk, and move the way we did as young children when we learned organically to let our bones support us. Porter offers an abundance of useful tools for returning to our natural wisdom and greater body fluidity.” (Ingrid Bacci, Ph.D., author of The Art of Effortless Living and Effortless Pain Relief)“This updated second edition is an instructive, comprehensive look at how we move unconsciously in ways that cause our bodies pain and injury. Kathleen Porter, who directs the Center for Natural Alignment in Portland, Oregon explains through photographs and exercises the ways a supple spine can help remedy much of what ails our stiff bones.” (Joshunda Sanders, Spirituality & Health, July 2013)“The book is amazingly understandable, beautifully designed for maximum ease of use, and contains lots of documentation that justifies Porter’s claims. I happened to be struggling with a knee strain when I read it, and applying a simple change to my stance, per Porter’s instructions, brought instant improvement.” (Anna Jedrziewski, Retailing Insight, August 2013)“Guidelines for daily activities including sitting, walking, sleeping, and safe yoga practice fill this user-friendly reference and resource. This helps the practitioner ease chronic muscle tension, combats chronic neck/shoulder/back pain, and improve everyday life. Color photographs enhance this thoroughly accessible guide, highly recommended to readers of all walks of life.” (Library Book Watch, September 2013)“Kathleen Porter’s book is a great companion for teaching for many other modalities, but I found her information exceptionally beneficial in regard to the active meditations I teach. Movement is obviously important, but conscious movement is not as obvious for most people.” (Dhara Lemos, Lotus Guide, November 2013)“Never before in the world of fitness has there been a more readable, groundbreaking, or seminal book than Natural Posture for Pain-Free Living. Through this revolutionary book, Kathleen Porter is about to rock your world!” (Jean Couch, founder and director of the Balance Center and coauthor of The Runner’s Yoga Book)“‘I believe, barring accidents, most orthopedic surgeries could be avoided if the body’s natural alignment is never lost in the first place,’ Porter says. Natural Posture for Pain-Free Living provides a blueprint for returning to that state of nature.” (Lisa James, Energy Times, November 2013)

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About the Author

Kathleen Porter is the director of the Center for Natural Alignment in Portland, Oregon. She offers programs for people with posture-related pain and for children and teachers in classrooms. She has taught principles of natural alignment at the University of Hawaii at Hilo, the National College of Natural Medicine in Portland, Oregon, and the Omega Institute in Rhinebeck, New York. She lives in Portland, Oregon.

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Product details

Paperback: 320 pages

Publisher: Healing Arts Press; 2nd Edition, New Edition of Ageless Spine, Lasting Health edition (July 22, 2013)

Language: English

ISBN-10: 1620550997

ISBN-13: 978-1620550991

Product Dimensions:

8 x 0.7 x 10 inches

Shipping Weight: 2.2 pounds (View shipping rates and policies)

Average Customer Review:

4.6 out of 5 stars

65 customer reviews

Amazon Best Sellers Rank:

#139,148 in Books (See Top 100 in Books)

I really would like to give this book five stars because I agree with and have been helped by so much of what Kathleen Porter says. Unfortunately, though, I can't agree with all the reviews that praise the book's readability. Moreover, when I bought it I imagined I was going to find something like what I read in her interview with Dr. Mercola, one passage from which I quote here because no single tool to good posture has helped me more."Pretend you're holding a shawl behind you and you're about to wrap the shawl around your shoulders, but just before the shawl comes into contact with your back, move your back into the shawl. In other words, your breastbone or your sternum slides backwards towards your back. As you do that, you will feel an action through your abdomen. These are your core muscles, primarily your transversus abdominis (TVA) muscle coming into action. This is your real core. The TVA is the deepest abdominal muscle, which acts like an internal corset.Next, wiggle the back of your armpits up towards the ceiling, and feel your spine lengthening. Also notice the position of your chin. By bringing you chin down, the back of your neck lengthens and the cervical spine that goes through in the middle of your neck opens up. When you lift your chin up, you shorten your cervical spine. 'This is one of the most essential basic movements that helps retrain the body back to where it started,' Kathleen says."I had such an instant response to the shawl idea that I implement it many times a day now and as a result my posture has improved ten-fold at the same time eliminating most of my little back pains and bought Porter's book for that reason. Much to my disappointment, however, her book doesn't mention this simple, readily available move, which she herself described for Mercola as an "essential basic movement." Granted, I have not read it word for word, but I've skimmed it closely and I feel pretty certain I am correct in this. And the reason I skimmed and didn't read word for word is because there is so much repetition and unnecessary (to my way of thinking) general verbosity. And that goes for her exercise instructions as well. Why can't authors of exercise books of any kind write the instructions so that a person can do them without having to stop every second to see what the author is going to say next only to discover the author could have skipped it or at least have used fewer words. Even when my husband reads the instructions aloud I find it difficult to maintain whatever I was doing while I wait for him to finish and get to the next move.I'm glad I'm only one of the few who have been bothered in this way because I admire Porter's work so much and hope the word will spread. But I find this book difficult to work with. Having to go through so much to get to the principles turned me off. If she ever revises I hope she considers editing herself better. Frankly, an abridged version would be extremely welcome.

I agree with Richard Polishuk's review, although I prefer this book a little over Gokhale's book (which I have). Kathleen Porter's book has some illustrations that work a little better for me in understanding the concepts, and I especially like her chapters, "In Fitness or in Health", and "Beyond the Physical", along with a better summary with illustrations on how to sit walk, stand, walk, bend, and a healthier way to do yoga.I would recommend this book along with "Foundation: Redefine Your Core, Conquer Your Back Pain, and Move with Confidence" by Eric Goodman, which I use every day and has helped me with sciatica, knee and shoulder pain. The videos for the exercises are free on Youtube.

For health and other reasons, I would like to improve my posture. Kathleen Porter does a good job of explaning the benefits to health and energy that come with a healthy alignment of the body. She explores cutltures in which "natural" or healthy posture is common. These are ones in which daily work uses natural movements. She emphasizes cultures in which people often carry loads on their heads and must balance to do so. She also describes the best natural alignment of the body when sitting. She shows how we can maintain these natural alignments in modern culture. She also demonstrates that what we often try to do to correct poor posture is actually an overcorrection, which results in just another form of unnatural alignment. She traces how our own culture's practices when it comes to posture have changed for the worse in just a hundred years or less.I am glad that I read this. It broadened my idea of what good, natural alignment of the body is. It has deepened my conviction that I will have better health and more energy if I improve my health.Why did I give this three stars instead of five, then?For me, there wasn't enough clear instruction on how to maintain natural alignment throughout the day. Also, I thought some of her material was repetitious.

Natural posture is the perfect complement to Gokhale's 8-steps to a pain free back. Whereas Gokhale is best for its 'native' pictures, this book puts words of explanation concerning the importance of aligned bones for the human body which are both thorough and down-to-earth, perfect for the layman. I had a foot issue [bunion, misalignment etc]; the book showed a picture of my feet exactly, gave a clear explanation how to proceed to rectify their condition and, to my delight, when I followed her simple instructions, I had results almost instantly. Previously, my balance for walking either in or out of the house was beyond precarious. I now seem to know how to walk without fear of constant falling. I continue to work with her suggestions but those results have helped my whole body. I obviously had no clue about alignment of the body [shoulder, hip, knee, ankle] until I went through all this with her in this book. If balance is your issue, take the time to read through this book; you might be as happy as I am with the results it'll give you.

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Ebook Hagstrom Southern Ocean County New Jersey Street Map

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Hagstrom Southern Ocean County New Jersey Street Map

Ebook Hagstrom Southern Ocean County New Jersey Street Map

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Product details

Map

Publisher: Hagstrom Map Co; Fol Map edition (March 15, 2006)

Language: English

ISBN-10: 1592459781

ISBN-13: 978-1592459780

Product Dimensions:

4.2 x 0.2 x 9 inches

Shipping Weight: 2.4 ounces

Average Customer Review:

3.4 out of 5 stars

4 customer reviews

Amazon Best Sellers Rank:

#4,135,574 in Books (See Top 100 in Books)

Compact nice map. With GPS its getting harder and harder to find easy maps to take you from one place to another. Hagstrom does a great job with all their maps.

Some people like using a GPS but I like a map. What can say, that's about it!

Hello, I was really looking for all of Ocean County, not just Southern Ocean County. My mistake.I was also hoping for find it in book form, which is much easier to read than the full map, but you did not seem to have it in book form.Anyway, this will do.Thanks,

I am looking for the book of street maps that Hagstrom made previously ... this one page map of streets is not what I wanted... thank you

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