PDF Ebook The 22 Immutable Laws of Marketing

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The 22 Immutable Laws of Marketing

PDF Ebook The 22 Immutable Laws of Marketing

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Audible Audiobook

Listening Length: 3 hours and 6 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: HarperAudio

Audible.com Release Date: April 22, 2014

Whispersync for Voice: Ready

Language: English, English

ASIN: B00J4O6TO4

Amazon Best Sellers Rank:

There are a few major points to make, but I'll keep it brief.1. It was writing about 25 yrs ago, pre-Internet. They products are both sold and marketed has changed, so you'll have to first understand his book within the written time period. Next you can then try to understand the laws as they would be applied today.Example: Law of Line Extension says that you shouldn't use same brand name as you extend product line. However, Apple is a counter example. Then again Costco has a sub-brand 'Kirkland' that is very successful. I'm not doubting the rule but it seems it may be conditional.2. The authors give examples and predictions that, with the view we have now in the future, don't play out how they expected. I think they predicted MCI to overtake AT&T as the top long distance phone company.So, just rely on your judgement as you read through the laws and really try to test (evaluate) them in the current environment.This book was recommended by many authors and podcasts I follow so that's what brought me to it. However, I now think there may have been a generation positively influenced by it 20 years ago that have since passed it down to the next generation of marketers/entrepreneurs.Nota bad book though. Read it.

I'd read the book when it was best seller. I recently found it referenced in an interesting context and decided to read it again.The re-read made me feel like a business strategy time traveler.This 13-some-year-old book for “Marketing” was written when the Sales, Marketing and Biz Strategy organization was silo'd. The ‘22 Immutable Laws of Marketing’ is once again making its way through academics and biz leaders as common wisdom for the whole modern enterprise. It's a guide book that should be titled "Never Do This!" while hinting at the remarkable strategies that bring us today's top brands.‘The 22 Immutable Laws of Marketing’ is a quick read. The management and strategy job has evolved in interesting ways from this books timeframe. The day of the “Ad Man” fronting your enterprise’s value proposition to customers is over. The “Sale!” is made after a carefully engineered organizational effort. Marketing strategy is a discipline to be trained among everyone that answers an outside phone. Everyone now has a marketing role and here is not a bad place to start spreading the news.A hugely entertaining element is simply that the reader has been fast forwarded through corporate strategies tried, failed and successful. Lotus 1-2-3, VisiCalc, Amiga, Emery Air vs FedEx, Tandem, Wang ... all without smart phones or vast system networks ... strategy winners and losers make for a forensic business case ... if you've been around awhile, you won't believe the book was written just 15 years ago.

Like many other readers I found this book via Tim Ferris's blog. Like most things Tim Ferris, there is more sizzle than steak here.Since I am not a marketing professional, I found some of the content valuable. Especially the ideas that you need to own a single-word concept (not your brand name) in the consumer's mind, that you can't really change perceptions once formed, and that you need to define a category you are first in if the broad category is ruled by someone else.The book is pre-Internet and somewhat dated as others noticed too. This applies mostly to the corporations and products used as examples. The rules of thumb IMO remain viable. The main reason I did not give more stars is that much of the content is self evident, e.g. law of hype (hype is bad), law of resources (you need money to develop and market), etc.

Great marketing can make a company, break a company, or reestablish a company. How does the marketing professional find success? How can they repeat that success? For many marketers, they think it has to do with the brand or the size of their budget. However, we may have found that the answers are not quite what we thought.Marketing veterans Al Ries and Jack Trout give us the benefit of their many learnings from their long 30+ years careers. Al and Jack met while working in the marketing department at GE in the 1960s, and quickly became partners consulting for many top Fortune 500 and Fortune 100 companies. Their consulting jobs have taken them across the globe to work in new emerging markets, evolving markets and in the ever-changing global market.Al and Jack propose that the marketing world is governed by 22 laws that they based on their experience. They suggest that these laws can benefit any brand as long as they are honest in their assessment of their current situation and they are willing to let go of their biases and misguided ideas. I believe that by utilizing these rules, any marketing professional and company can maximize their marketing budgets and assist their companies to increase sales.

I've read a lot of books on marketing and business (and in additional to running my own medical practice for 35 years) I serve as a business consultant for all kinds of businesses and organizations. I was curious about this book because of the word 'immutable' in the title. Hard to believe that there are 22 'immutable' anythings about any topic. To my surprise, what the authors have to say is quite credible and derived from a LOT of 'real time' examples. While I didn't agree with everything purported by the authors, I got more insight and value from this book than most things I read about business and the points they make are 'take home' and not difficult to apply. It left me looking with 'new eyes' at consulting and what makes businesses successful, and that's usually what I want most for an investment of my time.

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Download The Everlasting Man, by G.K. Chesterton

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The Everlasting Man, by G.K. Chesterton

Download The Everlasting Man, by G.K. Chesterton

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Paperback: 176 pages

Publisher: Rough Draft Printing (July 19, 2013)

Language: English

ISBN-10: 1603865721

ISBN-13: 978-1603865722

Product Dimensions:

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Shipping Weight: 14.7 ounces (View shipping rates and policies)

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4.0 out of 5 stars

373 customer reviews

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#50,402 in Books (See Top 100 in Books)

I have read that this book was a major influence in returning C. S. Lewis from atheism to Christianity. Both Lewis and Chesterton have intellects far superior to my own and this book is no walk in the park to read. I read each page twice before going on to the next. The journey may have been slightly arduous, but it was worth it. It is not big words, needless complexity, or British style and spelling that slowed my comprehension, but big ideas, big concepts that are often difficult to get our heads around and come to a rational justification for our belief systems.Chesterton addresses this problem with statements such as this. “Christianity does appeal to a solid truth outside itself; to something which is in that sense external as well as that things are really things—in this Christianity is at one with common sense; but all religious history shows that this common sense perishes except where there is Christianity to preserve it.”I was also drawn to his words about writing fiction and non-fiction. He says that until historians can explain not only what happened, but what it felt like, there will be more reality in novels than history books. And this, “The life of man is a story; an adventure story; and in our vision the same is true of the story of God.”To nonbelievers, Chesterton has this to say about Christianity, “. . . it would seem that sooner or later even its enemies would learn from their incessant and interminable disappointments not to look for anything so simple as its death. They may continue to war with it, but it will be as they war with nature; as they war with the landscape; as they war with the skies.” He quotes Christ’s words from Matthew: “Heaven and earth shall pass away, but my words shall not pass away.”Chesterton continues, “They will watch for it to stumble; they will watch for it to err; but no longer will they watch for it to end.”

The Everlasting Man integrates history, sociology, theology and philosophy, and seasons it all with wit and humor. It is a serious book all the same, and if you spend some time with it, will help you think more clearly about how we came to be the people we are. For C.S. Lewis it was a first step away from Atheism and toward Christianity. If nothing else, it will poke your assumptions, no matter what they are.I have read and reread this book over many years and there is something fresh, amazing and powerful I discover in it every time. This purchase was a gift to a friend of almost scary intelligence. He sent me a couple of emails early. The first was something he got a laugh out of, the second was how he realized he needed to slow down and dig in more. He hasn't been heard from since. (kidding) It has amazing layers upon layers and satisfies on many levels. Spoiler alert: you will never think the same way about cavemen again.Chesterton is almost certainly the most prolific author of the 20th century and one of its greatest thinkers. If you have the sand to give it a try I recommend starting with the Audible/Kindle version, which is well narrated.

Chesterton was popular in my high school decades ago for his Father Brown mysteries, and having read them then, and much of his friend C. .S. Lewis, decided to read the book that converted Lewis to Catholicism. Chesterton, like many a philosopher or journalist of his time, is not a quick or easy read for the twenty-first century reader. His prose may seem turgid and his allusions unfamiliar at times, but with flawless grammar and rock-solid reasoning, the persistent reader is rewarded with a brilliant long view of God's relationship with his earthly creation as it has evolved along with the evolution of his most sentient creatures. Chesterton's writing is well worth the effort for anyone aspiring to understand the scholarly works that have influenced the great thinkers and statesmen of our own time, and a must-read for any atheist or agnostic who claims to have an open mind. But read him slowly, patiently, and look up the unfamiliar words and references to get an understanding of his issues from the human side. Then read C. S. Lewis's Mere Christianity for a better understanding of God's point of view.

For the average layman, this book may be a bit boring. But for those truly trying to understand how people like Chesterton and Lewis came to faith, read this book. I would easily put it at the top 15 books every Christian should read in their lifetime. Lewis mentioned that this book had a significant impact to his conversion to Christianity from atheism. That alone is worth the read.

What a refreshing reminder of the glory that is man. Chesterton reminds us that for all the similarities between man and the other animals, the gulf between us is even greater. In the same way he then shows us that for all the superficial similarities between ancient and other religions and Christianity, the gulf is even greater. He makes us see that the most important parts really are the only parts that matter. I have been forever liberated from superficial sophistry that focuses only on the superficial for the sole purpose of obscuring the only things that matter. Thank you, G.K. What a great book.

But what an enjoyable task it is. It is all too easy to draw the parallels between Chesterton and Lewis, but here we go. Both make you pay attention to every word and every line to grasp the concepts they introduce and follow the arguments they string together. But both have the skill of a poet in thrilling you as you go.Chesterton takes on the task of counteracting popular opinion that man is just another animal and that Christianity is just another religion. He does so with both wit and wisdom. He challenges the assumptions of many learned thinkers by turning their arguments on their heads and showing how much better they then represent reality.Highly recommended for those interested in apologetics as well as anyone investigating Christianity. Chesterton provides a convincing case for orthodox Christianity with humor, intelligence, and beauty.

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Ebook Download Engaging Ideas: The Professor's Guide to Integrating Writing, Critical Thinking, and Active Learning in the Classroom, 2nd Edition

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Engaging Ideas: The Professor's Guide to Integrating Writing, Critical Thinking, and Active Learning in the Classroom, 2nd Edition

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From the Back Cover

The need for faculty to teach writing and thinking in every course across the curriculum has never been more crucial. Fortunately, there is a book that can guide your efforts and contribute to your and your students' success.—From the Foreword by Maryellen Weimer Teaching for critical thinking, especially in a way that fosters student engagement and active learning, is even more important today than when the first edition of this best-selling classic was published. In this thoroughly revised and updated edition, John Bean offers a practical guide for designing writing and critical thinking activities and incorporating them into courses across all disciplines in ways that stimulate inquiry, exploration, discussion, and debate. In this second edition, Bean integrates recent pedagogical research, brings rhetorical theory to bear on writing in the disciplines, addresses quantitative and scientific literacy, advocates a new approach to the research paper, includes activities for online and blended learning environments, and offers new ideas for transformative assessment of student learning. Praise for the Second Edition "The first edition of Engaging Ideas quickly became the 'faculty development bible'; believe it or not, this new edition is even better. Refreshed by current research, new practical examples, and theoretically sound pedagogical principles, this is a book for teachers of all subjects, regardless of level or institution. Faculty who dip into these engaging ideas will find dozens of ways to promote their students' success as thinkers and writers—and have fun doing so."—Carol Rutz, director of the Writing Program, Carleton College "The book is both conceptually rich and wonderfully practical. Bean gives straightforward and concise advice for thinking through what writing means for students in any field of study, and instructors will continue to find this a primary guide to serious thinking about learning and teaching."—Dan Bernstein, director, Center for Teaching Excellence, University of Kansas

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About the Author

John C. Bean is professor of English at Seattle University. He is the author of numerous scholarly articles and the coauthor of several leading composition and argument textbooks.

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Product details

Paperback: 384 pages

Publisher: Jossey-Bass; 2 edition (September 6, 2011)

Language: English

ISBN-10: 0470532904

ISBN-13: 978-0470532904

Product Dimensions:

8.5 x 1 x 10.8 inches

Shipping Weight: 2 pounds (View shipping rates and policies)

Average Customer Review:

4.9 out of 5 stars

30 customer reviews

Amazon Best Sellers Rank:

#53,484 in Books (See Top 100 in Books)

I've been teaching writing in college and graduate school for about 15 years, including two years in a writing department. I know that my University's teaching center recommends this book, so I decided to take a look at it. Bean helped me step back and take a fresh look at how to connect my writing assignments with the thinking that I want my students to do. After reading this book, I have been experimenting this semester with having the students do more thinking exercises before they actually write their papers.In emphasizing the value of thinking before writing, I have shared with several of my students the section in chapter 2 about the French concept of brouillon ("something deliberately scrambled, something placed in disorder, something that must be wrestled into form").This thought-provoking book should prompt all professors to review their methods for provoking thought....

I’ve read at least 15 highly regarded books on college teaching. This one is significantly better than all the rest of them.Each chapter helped me understand why certain things are difficult for students and offered effective solutions that have been fairly easy to implement.Here are a few things I’ve learned from this book that have made a very meaningful difference in my teaching:* why students don’t do the reading and how to help them learn to read difficult texts* why frequent, short, informal writing helps students learn better and specific ideas for implementing it with little to no effort on my part* why 2 or 3 short papers, staggered throughout the semester, is WAY better than a longer paper due at the end of the semester* Why you should give students the opportunity to revise their paper (to address your written feedback) for a higher grade* how to give written feedback on student papers that students will actually read and learn from.As you might have guessed, most of this involves writing. I learned from this book two really valuable things about teaching with writing. First, adding written assignments (even just short, informal ones) to your arsenal of teaching pedagogies is a very effective way to help them learn content.Second, a year of freshman comp is simply not enough writing instruction for most students, and learning how to write well in college is extremely important. Therefore, it is really every professor’s responsibility to help students improve their writing skills.This book shows us why and how to do that, without adding much to our already too high workload.Are you a department chair? Buy a copy for each faculty member in your department. Have a monthly lunch at which you discuss 2 chapters from this book. This will improve the quality of teaching in your department.

Using the ideas in this book transformed my classroom. I teach adults in a vocational program. Most have little time for homework, but I started assigning weekly written assignments following the suggestions. Bingo! Students became more active in class and were prepared for discussions. While they didn't enjoy the papers, they all felt the papers were extremely valuable in their learning. I continue to refer to this book when planning a class or assignment. It's not a one-time read although you could easily read it straight through.

This is the best single book out there on teaching writing and critical thinking -- and the second edition is a significant revision, expansion, and updating of the first, without losing the balance of clearly articulated principles and multiple practical examples of the first edition.If you love your current first edition, you should at least borrow a copy of the second from your library or teaching center to see the expanded sections on teaching students to write in multiple genres, supporting undergraduate researchers, and anchoring writing in particular disciplinary contexts. This is not a chintzy "I updated a few references and added some new stories" second edition: every chapter is rewritten to better prepare teachers for writing and thinking instruction in classes across the disciplines.I use this book as a cornerstone of my composition pedagogy course, recommend it to all my colleagues, and always find something useful when I re-read it myself.

I was sceptical but had to read this for a workshop. The book converted me completely. Since then I've bought it for colleagues, gone back to it many times, and used it to change the way I teach--especially the way I teach writing. Best of all, it's evidence-based but flexible; it gives more than one side of an issue. (E.g., it gives the arguments and evidence both for and against essay exams.) It gives lots of examples and suggests many ways of doing things (e.g., LOTS of kinds of rubrics, and the strengths and weaknesses of each). I keep going back to this book, though I wish I had more time to use it.

Are you an instructor? If you answered "yes" to that question, then you must buy this book. Even if your expertise is not in composition or English, this will help you craft new assignments or activities to help your students do some critical thinking.

Dr. Bean has some terrific ideas for meaningful teaching. This book is worth every penny. Ideas about how to help students learn to think critically through writing and reading are enriching for every educator.

Very easy to read and apply ideas. I was hoping more in the beginning on what critical thinking entails (i.e. Facets of rhetorical problem solving), but this is still a good book to read before implementing any composition course pedagogy.

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File Size: 14389 KB

Print Length: 1108 pages

Publisher: McGraw-Hill Education; 1 edition (March 22, 1999)

Publication Date: March 22, 1999

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B00UYDTA3G

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The sections I've read of the book so far are well written and easy to follow, and typically have good examples.But there were a couple areas I was dissapointed in: 1: The authors should have given a bit more advice on which classes are now preferred, which classes programmers really use, etc. Examples: In the Collections Framework section, I would have appreciated more advice about how to decide which is the best collection class to use, some guidelines or something; Java 2 has LOTS of collection implementations to choose from. The same is true for the java.io section; which file/io routines to programmers really use. How important is buffered IO in the real world? Is it worth the extra steps to code, etc. 2: The examples were generally good, though there are some changes. First of all, examples were repeated frequently with a few lines changed. It would be nice to see those specific new lines highlighted in some way. Also, in some cases, I would have liked an additional, new example vs. just repeating and modifying the previous example. But the examples weren't bad, certainly on a par with other books. I still would recommend the book, but not as a sole reference or tutorial.

I found this book very useful for learning Java (I am using it while I also read "Thinking in Java"). I am a beginning programmer, knowing a little html and vbscript so I don't have a background of C++ or C under my belt. This book takes you step by step and explains concepts that you build on to understand object oriented programming, classes, methods and so on. If you know C++, you won't have a problem at all. The examples are perfect if you are patient enough to type them in. I didn't find the downloadable .lst code very helpful, but the examples are correct in this book.

"Complete Reference" is definitely a perfect name for this book. It is complete and I find myself using this book often. It is also well written and easy to follow.

This book was excellent. I received it as expected and in good condition

When I needed to learn the Java programming language very quickly for work, I read many reviews and narrowed down my search to handful of few books. I looked at copies of my final possible choices in a local bookstore and finally purchased Herbert Schildt's "Java 2: A Beginner's Guide, Second Edition" and have absolutely no regrets. Along with this book, I realized that I would also need a more comprehensive reference book detailing the multitude of Java classes designed for many purposes. To this end, I chose Herbert Schildt's "Java 2: The Complete Reference, Fifth Edition" not only for its extensive library, but also because of Herbert Schildt's wonderful writing that is easy to read and understand quickly.Herbert Schildt subdivided "Java 2: The Complete Reference, Fifth Edition" into four parts: tutorial, library, software development and applications. Part I (the first 346 pages) is a Java tutorial, organized similarly to Herbert Schildt's other book that I purchased, "Java 2: A Beginner's Guide, Second Edition". However, the tutorial in this book is more condensed than in the guide, which has over 500 pages. Some readers may find the condensed approach in this book sufficient to learn the language, but if you want more comprehensive tutorial explanations, the guide is good companion.Part II (the next 539 pages) is an extensive library detailing most of Java's built-in classes dealing with everything from string handling, collections, utility classes, console I/O, file I/O, networking, applets, event handling (mouse movements, button use, and other interactive GUI objects), the AWT (Abstract Window Toolkit), images and other I/O types including Regular Expressions. Part III (the next 128 pages) provides some information about Java Beans, Swing, Servlets and a helpful guide for migrating from C++ to Java. Part IV (the next 123 pages) shows Java in action with four example applications.Overall, I rate Herbert Schildt's "Java 2: The Complete Reference, Fifth Edition" with 5 out of 5 stars. It has become a constant companion as I learn and work with Java.

I have always enjoyed Osborne's "Complete Reference" series, and this book is no exception. Designed as both a learning aid and a reference book, I found that material was both easy to lookup and the text was engaging enough to read through.The book starts out with an overview of Java, including a discussion of OOP. If you're an experienced OO Programmer, you'll probably be a bit bored. Really the first 6 chapters cover all the basics of creating a Java program (including data types, operators, classes, and control statements). After this initial discussion, the book gets a bit more complicated by diving into inheritance, threads, and I/O.What I really enjoyed about this book is the rest of it: after this discussion on Java language principles, the rest of the book is a how-to on the various Java libraries. For example, in the chapter on the java.util library, there is a section on the HashSet class. There is a description of the class (including various overloaded constructors) and a good example of how to use it. Think O'Reilly's Java In A Nutshell but with a lot more instruction and examples.Another thing I really enjoyed about the reference section of this book, is that "gotchas" are clearly outlined. Where there are tricky little things you wouldn't think about, or differences in how Java behaves depending on what your might expect, this book explains these issues. In any case, the reference section covers the java.lang, java.util, java.io libraries in addition to providing detailed discussion of using networking and AWT libraries.

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File Size: 2822 KB

Print Length: 350 pages

Publisher: Twin Flames Press; 1 edition (November 26, 2011)

Publication Date: November 26, 2011

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B006F75RHI

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I absolutely loved this wonderful feel-good romance by Kelli McCracken. This is the first romance I’ve read from this talented author, but IT WILL NOT BE the last! As soon as I post this STRONG positive recommendation, I will be looking for any other titles she has written. Author McCracken’s writing style is easy to read, the plot was compelling, and the characterization was exquisite. The reader is never told how to view a character, we learn about personalities, abilities, and quirks as we read. I absolutely love it when a character’s personality is revealed by his/her actions and reactions to the events and activities of the plot. And the plot for “What the Heart Wants” was incredible – so, read the blurb and get an idea of the story and trust me when I say, “This book is AMAZING!” McCracken was able to tap into my every emotion as she told the tale of Heaven and her dream man Dylan. I suspect the story will do the same for anyone who likes a great feel-good ROMANCE! The way the perspective of each of the main characters changed and gave the reader the opportunity to understand each one’s thoughts and feelings as the events unfolded was illuminating. Add to that the glimpse a reader gets of the backside of the music industry and “What the Heart Wants” falls into the category of MUST READ ROMANCE! I was given a late ARC to prepare this honest voluntary review; however, I plan to purchase a copy of my own and perhaps the full series. Get your copy today! Happy pages. 😉

I really, really enjoyed this ridiculously romantic mystical romance and I am looking forward to reading the other books in this series. Save for a few of those inevitable typos, this book was well-written. Chock full of emotion, lovable (and not so lovable) characters and beautifully described scenery that was a delight to the senses, the author obviously has a real talent for pulling the reader right into the story. I also loved that this story was told, not only from the perspective of the two main characters, but from that of some of the secondary characters as well.Heaven Lewis, along with her two sisters, Hope and Faith is visiting her best friend Chelsea in Los Angeles. The triplets are unaware that they've really been invited there for Chelsea's wedding! The bride-to-be had wanted to keep everything hush-hush as she's about to marry a celebrity and she doesn't want the paparazzi to get wind of the pending nuptials.Heaven is delighted for her friend, but despairs of ever finding a love of her own. To say that her one and only romantic relationship had ended badly would be a gross understatement. It doesn't help that she is becoming increasingly obsessed with the mysterious stranger that stars in her dreams every night. Fat chance of ever finding true love when she is falling for a figment of her imagination!Dylan McBride is every bit as obsessed with the dark-haired beauty that has been starring in his own dreams, but unlike Heaven, he recognizes her right away when they meet at the church for Chelsea's and Kyle's wedding rehearsal. How can she be real and how is it possible that he's been dreaming about her for months when he's positive that they've never met before?Thus their story begins as Dylan tries to unravel the mystery of their strange connection while he gets to know the flesh and blood woman that fate has finally saw fit to put in his path.Of course that's not the whole story and there are forces working against them willing to manipulate the two in order to further there own personal agendas.Heaven has no desire to date a celebrity no matter how attractive he is or how powerfully she is drawn to him and she definitely has no interest in any of Kyle's other friends that have made advances toward her. Add in the fact that Dylan's best friend is drawn to Heaven as well, that they each have complex relationships with their family and friends and that they each have scars from the past that they've yet to overcome and we have a full and satisfying romantic read. Highly recommended!

Heaven Lewis and Dylan McBride were born on the same day, in the same hospital, 21 years ago. They have never met, but have invaded each other’s dreams since childhood. They wish they could find each other, but are not sure if they’re real. At their best friends’ wedding, the meeting between them finally takes place, but their reactions are unexpected. Dylan feels Heaven is the girl from his dreams, but Heaven doesn’t know he’s the boy she’s been dreaming about.Both Heaven and Dylan are strong, loveable characters with beautiful hearts and souls. The story behind their connection is beautiful. It took a while for them to get romantically involved. There were many twists and miscommunication, but once they did, it was magic. The book is very well written, with an interesting concept of souls being connected since birth. This book is full of feel good love and romance.This is not a story about an Alpha male, fighting for a woman and being possessive, but it gives us a soul searing love between a man and a woman who would do anything for each other. Many characters are involved in the story, and although the purpose of some is not yet clear, they are all important.I really enjoyed this book and can’t wait to read what’s next for Heaven and Dylan.

Loved the idea of two people being destined for one another and appreciated how the author tied these two lives together from the start. Dylan has dreamed of a woman his entire life and finds it impossible to meet anyone that compares to her in real life. Little does he know, Heaven has shared the same dreams for as long as she can remember.Fate brings them together for a mutual friend's wedding and the sparks fly between Dylan and Heaven. His hesitancy to admit to her that he has been dreaming of her for a lifetime, creates an eventual rift they must overcome. There are also outside influences that force the soulmates apart. Is their connection to each other strong enough to overcome the obstacles put in their way? Looking forward to finding out more about Dylan and Heaven's story in Book 2.

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From Publishers Weekly

Starred Review. There's a lot of travel in Booker Prize finalist Galgut's (The Good Doctor) new novel, but he's more interested in depicting the randomness, heightened sensitivity, dread, and possibility that come from unfamiliar places than in seeing the sights. A South African man travels in Greece, Lesotho, Zimbabwe, Malawi, Tanzania, and India, forming the complicated, tenuous relationships that provide the book's three sections titles (Follower; Lover; Guardian). This character, who bears the author's name and seems to share his history, is both "he" and "I." Though these shifts can occur in the space of a sentence, they're surprisingly easy to accept, and attentive readers will get a subtle, frank depiction of some of the problems of writing; "he" seems to be Galgut, but often experiences himself as divided, uncertain, and blurry as a fictional character evading his creator, "I" often steps in to remind us of the limits of memory and the artificiality of genre distinctions. At its best Galgut's tale has the feel of arriving in a destination you'd never planned to go. It's not always pleasant, but it's strangely fascinating.

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"This is a wise and brilliant book." --Times "A beautiful book, strikingly conceived and hauntingly written, a writer's novel par excellence without a clumsy word in it." --The Guardian "Galgut's powerful writing is honest and insightful, polished as it is to a marble-like perfection." --The Globe and Mail

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Product details

Paperback: 224 pages

Publisher: Europa Editions; 1 edition (October 13, 2010)

Language: English

ISBN-10: 1609450116

ISBN-13: 978-1609450113

Product Dimensions:

5.2 x 0.8 x 8.2 inches

Shipping Weight: 9.6 ounces

Average Customer Review:

4.2 out of 5 stars

41 customer reviews

Amazon Best Sellers Rank:

#878,171 in Books (See Top 100 in Books)

Open any page of Galgut's 2010 novel, and you will see that, instead of being set close together as is the usual practice, there is a full line of white space between paragraphs, giving a curiously open look to the page. And where the page consists mostly of dialogue, without even quotation marks or the "he said, she said" indicators, the effect is both striking and curiously unsettling, as though there is nothing to root the book in reality or link its parts together. Were this a cheap publication, I might put this down to poor typography, but not so with Europa books, who are always meticulous about presentation. It is as though Galgut, whose most recent book is ARCTIC SUMMER, a biographical novel about E. M. Forster, had taken Forster's famous exhortation "Only connect," and resolutely denied it.Yes, but it is only his starting point for doing something much deeply personal that is ultimately profoundly moving. The novel, which is subtitled "Three Journeys," features a South African writer called Damon, who is and is not the author; he refers to him in both the first and the third person, and even occasionally the second, as though an avatar of himself that he barely understands: "Looking back at him through time, I remember him remembering, and I am more present in the scene than he was. But memory has its own distances, in part he is me entirely, in part he is a stranger I am watching." The three parts show him in distant places away from his home in Cape Town, accompanying three different figures who also remain somewhat distant. In the first, called "The Follower," he accompanies an enigmatic German man on a grueling walking tour of Lesotho. In the second, "The Lover," he travels north-east as far as Kenya, and eventually to Europe, out of friendship with a trio of French-Swiss backpackers and his possible feeling for one of them. In the third, "The Guardian," he accompanies a suicidal woman (the lover of a close friend) to Goa and Southern India. Each story is complete in itself, but what makes this a novel rather than a trio of novellas is the growth of the central figure as (in the words of the book jacket) "he comes closer to confronting his own identity." The space between the lines in the printed book echoes the space between the lines in the story, as we see the central figure gain dimension, not so much from his interactions with others as from acknowledging the distances between them.The novel opens in Greece, near Mycenae. Walking in almost deserted country, the Damon character sees a distant figure coming towards him, walking in the opposite direction. When they meet, they have a brief insignificant conversation. "Then they part again with a nod and draw slowly away from each other on the narrow white road, looking back now and then, until they are two tiny and separate points again, rising and falling with the undulations of the land." It is an uncannily powerful passage, and also quite disturbing, as it sets up what will turn out to be a nightmare tour in Lesotho, and also the equally fraught journeys of the other two parts. Reading this after Galgut's portrait of Forster, and his difficulties in connecting emotionally with others, I began to see why he had chosen the older author as his subject. For both are loners in much the same way, and both are gay. The sexual tension in many of the scenes here is palpable, but the spaces are more important still, whatever it is that stops a pair of people from asking, finding, or granting what they most need in each other. It is a sad book, but a powerful one.One thing that surprised me, though, was how marvelous Galgut is in his physical descriptions. He never writes mere travelogues, and for the most part this is far from tourist Africa, Switzerland, or India. And yet I found I was getting a real appreciation for the countries he was passing through, especially the long trip north through Zimbabwe, Malawi, Tanzania, and Kenya. It was a novel that sent me often to Google maps and images, a sporadic joy to illuminate the long journey of the soul.

In this autobiographical novel, Damon recollects three journeys in a life of travelling. The first two are in his youth and the last in middle age. The style is spare and fragmented, so that episodes are only partially recalled, motivations are forgotten, some images and times are vivid while others are forever lost. The style evokes the messy way our minds remember, though it is odd that the stories keep to a strict chronology, something that memory often fails to do. The narration is mostly done in the third person, making the account seem detached and devoid of emotional involvement. Publishing this as a novel rather than a piece of travel literature is also a neat way of avoiding any moral responsibility for the contents.The first story, The Follower, describes Damon's meeting in Greece with Reiner, a German on the road trying to decide whether to marry a woman back home. Reiner is dressed all in black, with a black haversack, and is obsessive about his appearance. He is largely silent and has an air of disdain about the world and other people. You know the type: the cool dude with the Hamlet look and attitude. Gullible Damon is infatuated with him and when Reiner later visits Damon in South Africa, they decide to take a long journey on foot in Lesotho. Damon makes the error of not taking any money, so Reiner is in control from the outset. Things begin well but as the trek continues and becomes more arduous, they fall out and Damon returns home. They spot each other twice back in South Africa, but do not speak, then Reiner is never heard of again. I breathed a sigh of relief.At one point in The Follower, Damon wonders where Reiner gets all his money for travelling, and I was wondering the same thing about Damon, but if he expects others to be revealing, Damon himself is tight lipped.In The Lover, Damon is adrift in Zimbabwe and joins a group of younger backpackers travelling to Malawi. He enjoys some time with them but eventually tires of their lack of respect for local people and the environment. He finds the poverty in the villages confronting - not that this changes his behaviour at all. He then meets a trio of French-speaking travellers and becomes enamoured with Jerome, even though they have no language in common and are unable to communicate in any meaningful way. All conversation is mediated through another in the group who is able to speak English. At this point I was wondering how stupid Damon could get, but the farce continues as he tries to enter Tanzania without a visa and fails to read the obvious signal from the border guard that he wants a bribe to let Damon through. They continue to Kenya but Damon turns down an offer to go to Europe. He heads home then later visits Switzerland to see Jerome. The reunion is formal and unsatisfactory so Damon leaves, realising perhaps that he is no lover after all.The third story, The Guardian, sees Damon taking a friend Anna on a trip to India. Anna has serious psychological problems and is on multiple medications - the ideal travelling companion? It seems that the transition to middle age has done nothing to improve Damon's standing in the idiocy stakes. Anna begins behaving badly as soon as they are on the plane and it gets worse as the days rattle along. In India, Anna attempts suicide. Damon doesn't cope well but order is restored by Caroline, an English nurse on an extended stay. They get Anna to some hospitals and she slowly recovers, but the police are on her trail (attempted suicide is a crime in India). With help they manage to get her out of the country. Caroline and Damon are both emotionally drained and Caroline tells Damon about the death of her husband in Morocco some years before, the memory rekindled by Anna's ordeal. Damon continues on his travels, hears that Anna has died back in South Africa, but sticks to the road and avoids her funeral.There is nothing to like about Damon. It is clear that he travels in order to escape emotional involvement. At times he is described as very lonely and sits weeping to himself. In the final pages he visits the grave of Caroline's husband in Morocco and again is moved to tears, if only for a short time (he has a taxi to catch). You realise he is never really crying for anyone else, only himself and the waste of a life without commitment or depth. He's been a hopeless follower, a blind fool of a lover and a tragic guardian. His tending Anna after her suicide attempt is the only time that Damon appears to show any concern for others, but you get the impression it is driven by panic and managed by Caroline rather than being a wilful choice.An alternative is possible: at the end of The Lover he looks after a house outside Cape Town belonging to friends who are away. He loses his desire to travel, takes local walks, falls into a routine and feels a degree of contentment. But in the end the inner demons drive him on and you get the feeling that as long as the money is there he will be flitting off here and there, forever detached and unattached.If you travel a lot you encounter four types on a journey: the tourist, the backpacker, the worker and the traveller. The first three have some purpose to their wanderings and a reasonably clear timeframe. For the traveller it is all about the endless journey. As with Damon, the source of funds is often vague and the anecdotes, at first exotic and attractive, quickly become repetitive and self-serving. Greater wealth and cheap travel have allowed these people to propagate their misery and selfishness in (mainly poor) countries all over the globe.There is a cruel joke about these lost souls: that the sole purpose of their lives is to act as a warning to others. Damon's life is a bit like that. Do the opposite of most things he does and your life should go reasonably well. At least you'll be human.

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File Size: 2338 KB

Print Length: 43 pages

Simultaneous Device Usage: Unlimited

Publication Date: April 29, 2017

Sold by: Amazon Digital Services LLC

Language: English

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Amazon Best Sellers Rank:

#183,437 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Very little information here that can't be found quite easily on any number of crafting websites just from Google, and rather more references to writer's materials for sale throughout than expected.Keep looking.

This book is very help full . a must have for the beginner .and a great price for all the information it has.

Good short introduction to the subject of crafting with vinyl. Many good tips and advice with links to external sources of crafting projects.

This book was short and informative. There wasn't a lot of redundant information, just enough to get me started working with vinyl.

Great product.

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